Food for the Soul: Oppenheimer
| | |

Food for the Soul: Oppenheimer

Within one month of its global release, the movie Oppenheimer has grossed $700M in cumulative worldwide box office, making it more successful than Interstellar, the 2014 space movie by the same director, Christopher Nolan. The movie benefited from the social media trend of viewing both Oppenheimer and Barbie on the same day, and word of…

Food for the Soul: From Barbie to Oppenheimer and Back Again
| | |

Food for the Soul: From Barbie to Oppenheimer and Back Again

It used to be called counter-programming. Studios would, for example, plan to release a comedy skewed to female audiences on a Super Bowl weekend, reasoning that women who would not want to watch football games all day might want to go with their girlfriends to the movies. No longer. Oppenheimer and Barbie were scheduled to…